About

A little bit more about me
(Because why not?)

Before getting into the nitty gritty of things, let me introduce myself.

My name is Aaron Roselo, originally from the warm warm tropics of Manila, Philippines. I’ve travelled around for work and education setting base in my hometown Manila, Hong Kong, Vienna, Dessau-Roßlau and Berlin. I’ve been calling Berlin my home now since 2017, and it’s always been a blast being surrounded by creative minds in a topsy-turvy city.

Design has always been something I’m passionate about ever since I was a little kid – now grew up as a man-child with a pseudo Napoleon complex. By luck of the draw, I was born into a family of artists & architects, and have been tinkering on the digital design space ever since.

I’ve had extensive experience with a variety of industries and role assignments, focused mainly on lifestyle and the fintech industries. I consider myself as a jack of all trades, master of some when it comes to my design philosophy.

I’m a continuous and fast learner, and really live and breathe design. Always looking for long-term projects and employment that’s exciting, and definitely stuff with a lot of tinkering to do.

So if you’re looking for a senior-level design generalist who can do it all (fast failure learnings) and all, I might just be your guy! Feel free to peruse on my experience and make sure to drop by my selected projects page to get a feel of what it’s like working with me. Looking forward to meet you soon!


Contact

Work Experience

Senior Digital Designer, Smart Valor (2022-)


• Multi-channel digital design responsibilities with full ownership in Paid, Product, CRM, Website & Branding initiatives for Smart Valor, a Swiss/German Crypto exchange.

Marketing Designer – Website & Performance, Nuri GmbH (2021-2022)


Berlin, Germany – January 2021 – September 2022

Multi-Channel Design Roles/Ownership:

• Product Marketing: UI/UX design ownership for Bitwala/Nuri websites -> components, landing pages, creation of mockup libraries.
Partial ownership with SEO and website workflow streamlining topics

• Paid Marketing: Static and HTML5 banners for Facebook, Instagram, Google Display Network, Taboola and other channels

• App Store Marketing: Generation and optimisation of Android/iOS App Store screens

• Affiliate Marketing: Landing pages, banners, partner videos

• CRM: E-mail marketing (template builds, design assets) for transactional/marketing mails

• Supplementary creative direction (seasonal & evergreen campaigns) for partner creative agencies, freelancers and working students

• Core rebrand team member transitioning Bitwala to Nuri (collaborative effort of library &
style guide building + deployment)

Senior Marketing Designer, Red Pineapple Media (2018-2021)


Berlin, Germany – July 2018 – December 2020

• Creation of HTML5 (Google Web Designer) based advertisements
• Development of rich media products – static/animated banners, programmatic,
seeding and mobile out-stream
• Creation and execution of marketing materials for corporate trade shows and agency presentations.

   
• Increased volume of design campaigns by 50% in 2018 and 60% in 2019.
Improvement
of ad CTR’s from 7 to 15% during my stay (niche marketing, high CTRs)

Minority Partner + Head of Marketing and Creatives, Doc Hoc GmbH (2017-2018)


Vienna, Austria – January 2017 – May 2018
• Managed business procurement, design and content initiatives for a Vienna-based wellness startup

Digital Agency Manager, Lomographische AG (2008-2013)


Philippines/Hong Kong/Austria – 2009-2013

• Managed a small team of 8 involved in initiatives for design, copy and analytics of company’s digital campaigns. These include product launches, websites, newsletters, web banners, competitions, store fronts and press materials
• Art direction and design support for all digital campaigns delivered in 16 markets
• Analysis and improving campaigns to hit KPI targets (A/B testing, Google analytics, Mailchimp)
• Co-managed digital campaigns for three successful Kickstarter campaigns which generated over $4 million in pledges
• Management of campaign localizations to 14 language subsidiaries

Graphic Designer, Lomographiche AG (2008)

Manila, Philippines (2008)

Graphic Design Intern, Styles Entertainment

Manila, Philippines

Internship for Styles Entertainment, a local club promotion and streetwear shop

Education

UI/X Design Certification, California Institute of the Arts (2022)

Berlin, Germany – January 2021 – September 2022

Multi-Channel Design Roles/Ownership:

• Product Marketing: UI/UX design ownership for Bitwala/Nuri websites -> components, landing pages, creation of mockup libraries. Partial ownership with SEO and website workflow streamlining topics
• Paid Marketing: Static and HTML5 banners for Facebook, Instagram, Google Display Network, Taboola and other channels
• App Store Marketing: Generation and optimisation of Android/iOS App Store screens
• Affiliate Marketing: Landing pages, banners, partner videos
• CRM: E-mail marketing (template builds, design assets) for transactional/marketing mails
• Supplementary creative direction (seasonal & evergreen campaigns) for partner creative agencies, freelancers and working students
• Core rebrand team member transitioning Bitwala to Nuri (collaborative effort of library &
style guide building + deployment)

Bauhaus Dessau, Master in Integrated Design (2016)

Berlin, Germany – July 2018 – December 2020

• Creation of HTML5 (Google Web Designer) based advertisements
• Development of rich media products – static/animated banners, programmatic,
seeding and mobile out-stream
• Creation and execution of marketing materials for corporate trade shows and agency presentations.               • Increased volume of design campaigns by 50% in 2018 and 60% in 2019. Improvement
of ad CTR’s from 7 to 15% during my stay (niche marketing, high CTRs)

Ateneo de Manila University, Digital Marketing (2012)

Vienna, Austria – January 2017 – May 2018
• Managed business procurement, design and content initiatives for a Vienna-based wellness startup

Ateneo de Manila University, Information Design (2008)

Philippines/Hong Kong/Austria – 2009-2013
• Managed a small team of 8 involved in initiatives for design, copy and analytics of
company’s digital campaigns. These include product launches, websites, newsletters, web banners, competitions, store fronts and press materials
• Art direction and design support for all digital campaigns delivered in 16 markets
• Analysis and improving campaigns to hit KPI targets (A/B testing, Google analytics, Mailchimp)
• Co-managed digital campaigns for three successful Kickstarter campaigns which generated over $4 million in pledges
• Management of campaign localizations to 14 language subsidiaries

Technical Skills

Affinity

Designer
Photo
Publisher

Adobe Creative Suite

After Effects
Illustrator
Photoshop
Premiere
Indesign
Dreamweaver

UI/X

Figma
XD
Sketch

Web Design and CRM

Elementor
HTML/CSS
Squarespace
Strapi
Webflow
Wordpress
Mailchimp
Mailjet

Animation

Gif
HTML5

Agile/Productivity

Apple Office Suite
Asana
Confluence
Google Suite
Jira
Microsoft Office Suite
Trello
Wrike