About
I'm a multidisciplinary senior designer with over 10 years of design experience, delivering innovative digital solutions across diverse industries. Proven track record in leading user and consumer centric design strategies that enhance product engagement and drive business growth.
Let's start building your brand's story today!
10+
YEARS
DESIGN EXPERIENCE
5
IN-HOUSE POSITIONS
50+
SATISFIED CLIENTS
4
COUNTRIES
Who am I?
My name is Aaron, originally from the Philippines but have been calling Germany home since 2015. Design has always been the center of my life, whether professionally or personally. I've found myself in different parts of the world, always involved in creative spaces.
Influences
My design approach is deeply influenced by the minimalist and functional aesthetics of the Bauhaus, combined with the precision and elegance found in Japanese art and architecture.
Regularly visiting museums allows me to draw direct and indirect inspiration from both historical and contemporary works, enriching my creative process. Additionally, I make a point to stay updated on evolving design standards, ensuring that my work is both modern and relevant. This blend of influences and my ability to quickly adapt to new trends and industry standards.
Philosophy
I believe in the Japanese concept of Kaizen 改善 both in my personal and professional life — constant improvement through small, meaningful steps. As a designer who values both creativity while aligning business goals, I always strive to blend innovation with strategy. By continuously refining work for clients and employers, I ensure that my designs not only inspire but also drive results - proven with my years of experience in the field.
Experience
Senior UI/UX Designer
2023
Senior Marketing & Product Designer
2022
Senior Marketing Designer
2021-2022
Senior Graphic Designer
2018-2020
Freelance
2014-2018
Digital Agency Manager
2008-2014
Graphic Design Intern
2007
Education
UX Design
2024
UI Design
2022
M.A. Integrated Design
2016-17
Cert. Digital Marketing
2011-12
B.A. Multimedia Design
2004-08
Skillset
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Product
Creative & A.I.
After Effects
Illustrator
InDesign
Lightroom
Photoshop
Premiere
Designer
Photo
Publisher
Web
Office
Brands I've Worked With
