Case Studies

Self-directed case study: rueckla, a speculative digital banking app for intuitive financial management. Ran the full UX process end to end, research, testing, and a high-fidelity prototype, to demonstrate process depth outside client work.

Sole senior UX designer for ecolytiq, a sustainability-as-a-service platform used by banking clients including HSBC and Mashreq, reaching 33 million consumers and helping avoid 520,000 tons of CO2e.

Led UX architecture for ecolytiq's SDK, a modular alternative to its white-label product built with Visa, letting banks integrate individual carbon-data components into their own apps with their own design system.

AI-powered music licensing platform for creators worldwide. Owned end-to-end product design and strategy as the sole product designer, helping secure €1.5M in seed funding and cutting monthly churn by 60%.

Design lead for One, ProTunes One's 50+ component design system. Unified a vibrant marketing brand with a clinical product UI and cut design-to-development handoff time roughly in half.

Rebuilt ecolytiq's marketing website and brand design system in Webflow, replacing a hardcoded site that slowed down every hotfix and campaign with a platform the team could actually manage.

Brand and marketing asset system for ProTunes One: animated video covers, banner ads, affiliate creative, blog covers, CRM campaigns, and pitch deck design, all built to one visual language.

Senior graphic designer producing interactive HTML5 video ads for VW, BMW, Audi, Universal Studios, and major DACH and Latin American retail brands, including a signature 3D interactive video player.

Brand and product reel for Red Pineapple Media, a digital ad-serving company headquartered in Berlin and Mexico City.

Owned web design, social, email/CRM, and performance ads for Bitwala, a German crypto exchange, keeping a consistent brand across every channel through its transition into Nuri.

A global creative brand and community for analog photography. Directed global digital campaigns and led creative for two record-breaking Kickstarter launches that raised over $1.6M combined.