Bitwala

Project Name

Bitwala

Headquarters

Berlin, Germany

Industry

Fintech

Company Size

Marketing, Product, Legal Teams

Timeline

Jan 15 - Dec 20, 2023

PROJECT OVERVIEW

At Bitwala, my role involves overseeing web design, social media design, email/CRM, and performance ads, ensuring a cohesive brand presence across all digital channels. This includes crafting intuitive web interfaces, developing engaging content for social media, and managing personalized email campaigns tailored to user needs. Additionally, performance ads are optimized to drive user acquisition and engagement, aligning with the overall strategy to effectively reach and resonate with Bitwala’s audience, promoting growth and satisfaction.

WORK PROCESS

Collaboration Across Departments: Hold regular cross-functional meetings to gather requirements and align on design goals.

Discussing Improvements with Design Team: Establish frequent feedback loops and design review sessions to refine ideas.

Transitioning from Photoshop/Sketch to Figma: Audit existing assets, create a migration plan, and offer Figma training for the team.

Easing Design Transition Between Bitwala to Nuri: Gradually implement design updates that bridge Bitwala’s identity with Nuri’s vision.

Documentation, Style Guides, and Stakeholder Management: Develop a design system and style guide, with regular stakeholder updates to manage expectations.
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