Aaron
roselo

Product Designer

I’m Aaron, a Senior product designer with 12+ years of experience in end-to-end UX for global products.

Building high-performance products at the intersection of UX and AI.

Currently employed with ClimatePartner GmbH in Germany; always open for a chat or opportunities!

Product Designer: AI, Marketing and Strategy

Product Designer: AI, Marketing and Strategy

Case Studies

ProTunes One (Product)

AI-powered music licensing platform for creators worldwide. Owned end-to-end product design and strategy as the sole product designer, helping secure €1.5M in seed funding and cutting monthly churn by 60%.

rückla

Self-directed case study: rueckla, a speculative digital banking app for intuitive financial management. Ran the full UX process end to end, research, testing, and a high-fidelity prototype, to demonstrate process depth outside client work.

ecolytiq

Sole senior UX designer for ecolytiq, a sustainability-as-a-service platform used by banking clients including HSBC and Mashreq, reaching 33 million consumers and helping avoid 520,000 tons of CO2e.

ecolytiq Brand Refresh - Design System & Website

Rebuilt ecolytiq's marketing website and brand design system in Webflow, replacing a hardcoded site that slowed down every hotfix and campaign with a platform the team could actually manage.

ProTunes One (Brand)

Brand and marketing asset system for ProTunes One: animated video covers, banner ads, affiliate creative, blog covers, CRM campaigns, and pitch deck design, all built to one visual language.

ecolytiq SDK

Led UX architecture for ecolytiq's SDK, a modular alternative to its white-label product built with Visa, letting banks integrate individual carbon-data components into their own apps with their own design system.

NURI

Design generalist for NURI, a German crypto-banking platform blending fiat and digital assets. Owned the website, performance marketing, CRM, and brand for a user base of over 500,000.

Bitwala

Owned web design, social, email/CRM, and performance ads for Bitwala, a German crypto exchange, keeping a consistent brand across every channel through its transition into Nuri.

Red Pineapple Media (Client Work)

Senior graphic designer producing interactive HTML5 video ads for VW, BMW, Audi, Universal Studios, and major DACH and Latin American retail brands, including a signature 3D interactive video player.

Lomography

A global creative brand and community for analog photography. Directed global digital campaigns and led creative for two record-breaking Kickstarter launches that raised over $1.6M combined.

Red Pineapple Media (Brand)

Brand and product reel for Red Pineapple Media, a digital ad-serving company headquartered in Berlin and Mexico City.

Protunes One (Design System)

Design lead for One, ProTunes One's 50+ component design system. Unified a vibrant marketing brand with a clinical product UI and cut design-to-development handoff time roughly in half.

What colleagues have said

Aaron was a key contributor to the performance and product marketing team, supporting creative testing, website new component creation, performance/awareness campaigns, affiliate programs, and much more.
Breno Frias
Head of UX, N26
Aaron consistently delivers thoughtful, user-centred design solutions, with a strong focus on usability, clarity, and visual coherence
Matthias Eichner
Head of R&D, Protunes One
Aaron is someone you want to have in your team. I highly recommend him for his creativity, and overall drive to deliver exceptional work.
Alexandra Unter
Digital Marketing Manager, Tiktok
Aaron is a skilled, experienced and very dedicated designer who is always willing to go beyond and do more to deliver the best results. Working on the same projects has been a great pleasure.
Evgeny Stroh
Founder, DALA Media
Aaron supported me in my role as product manager for our apps and web frontends. He designed the screens for these applications and optimized the UX.
Moritz Walther
Product Owner, ecolytiq
Not only did he play an integral part in bringing Nuri to life through all kinds of different designs and mediums, he is always ready to push the boundaries on how to enhance the visual aspects of a brand or product.
Luis Branco
UI/X Consultant
Despite being located in different geographic regions we successfully carried out many projects together. Aaron is an extremely open-minded, detail-oriented and hard worker.
Arianna Damonti
Senior Business Developer, Amazon
Aaron's management and liaison skills were relied on by the entire department to lead the company’s cross functional team.
Jane Collison
Digital Marketing Professional
Aaron is a very talented and proactive professional. He is able to manage all the communication and design workflow in Lomography, using his team of designs and developers.
Caio Antunes
Creative Growth & Strategy
Thanks to Aaron’s inputs, we were able to provide our customers with outstanding UX and could move ahead fast with testing and implementing new features based on his designs.
Henriette Freye
Product Management, ecolytiq

Core Strengths

A.I. Forward Design

I actively integrate AI into my workflow whenever it makes sense - Whether it’s accelerating ideation, automating repetitive tasks, or exploring new creative directions.

Product Design

Functional, user-focused solutions that enhance product experience and create a product that your users will love, mobile or native.

Brand & Marketing Design

Compelling visuals that boost brand engagement and drive conversions, extensive experience working with top brands and SMEs alike.

Social + Performance Design

Data-driven social and performance campaigns that turn scroll-stopping creative into measurable growth and engagement.

Accessibility, Diversity Principles

Designing with accessibility standards and diverse user needs in mind, so products work well for everyone who uses them.

Multi-Industry Experience

Wide exposure with Advertising, Fintech, Lifestyle, Greentech, AI & Tech Industries

Blog / Thought Pieces

Hello World: I'm back to blogging!

It's a Hello World post from Aaron Roselo!

Finance Ops Platform MVP: A GenAI Assisted Case Study, From Ideation to Wireframing - Part 1

Sharing (from a Designer's perspective) my experience using newly-acquired GenAI skills to create a FinOps MVP prototype, from Ideation to Wireframing.

Survey Analysis with ChatGPT: Filtering the noise, getting more user insights

I share how I use ChatGPT to cut through survey noise, reduce biases, and quickly turn cancellation feedback into insights. A practical way I’ve been saving time while still uncovering what really drives user churn.

Hello World: I'm back to blogging!

It's a Hello World post from Aaron Roselo!

Brands I've Worked With

Audi
Bitwala
Disney
ecolytiq
Esprit
Ferrero
Ford
H&M
HSBC
Huawei
Hulu
Kaufland
Lomography
Mashreq
Mercedes-Benz
Mitsubishi
Nuri
The Pokémon Company
Rabobank
Reebok
Samsung
Smart Valor
Sparkasse
Taxfix
Toyota
Universal Studios
VISA
Volcom
Volkswagen
Yahoo

Quick Facts

How many years of experience do I have?

Collectively, I have been working in the design space professionally for over 12 years. I've had extensive experience in the Advertising, FinTech, GreenTech and AI spaces. I'm always open to explore other industries that would further my development in the field of Design.

What could I offer to your organization?

Straight out of the box, I consider myself as a design generalist. My core strengths are in product and marketing design, but have a great general overview of multiple design/media forms in the digital space.

What is my level of experience?

I'm proficient in Figma, Adobe Creative Suite, Webflow, A.I. tools (Figma Make, UXPilot, Midjourney, ChatGPT prompts), and other industry-leading design tools.

What industries have I contributed work for?

Currently have over 12 years of experience working with brands, startups, and businesses in a variety of industries - long-term experience with Crypto/Fintech, Greentech and more recently in the AI Music space. Looking forward to my next opportunity!

What is my work/project availability?

I'm currently happily employed, however always open for a chat or any potential fulltime remote/hybrid opportunities in Berlin, Germany. Got any projects or just want to drop a line? Feel free to get in touch!