Aaron
roselo

A seasoned UI/UX designer dedicated to bridging creativity with user-centric design principles, sculpting intuitive digital experiences that resonate with audiences. With a knack for transforming ideas into visually compelling interfaces.

Berlin based,
Globally raised.

I'm a multidisciplinary senior designer with over 10 years of international design experience, delivering innovative digital solutions across diverse industries.

Proven track record in leading user and consumer centric design strategies that enhance product engagement and drive business growth.

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Multidisciplinary Designer: Product, Marketing and Strategy

Case Studies

rückla

rückla is a cutting-edge banking app blending futuristic design with innovative financial solutions, tailored to shape the future of personal finance.

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ecolytiq

The ecolytiq product suite elevates banks’ customer experience with a ready-to-use app that transforms the idea of a climate banking offering into a reality, carefully customized to clients’ brand UI.

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ecolytiq SDK

The ecolytiq SDK (Software Development Kit) solution empowers rapid climate action integration for clients. It ensures sift development and seamless integration for banking apps who want more control with their user experience.

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NURI

Nuri was a German-based cryptobank that combined traditional banking services with cryptocurrency investment, allowing users to manage both fiat and digital assets in one platform.

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Bitwala

Bitwala was a blockchain-based banking platform that offered users the ability to manage both cryptocurrencies and traditional currencies through a single bank account, with integrated crypto trading and wallet services.

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Testimonials

Aaron was a key contributor to the performance and product marketing team, supporting creative testing, website new component creation, performance/awareness campaigns, affiliate programs, and much more.

Breno Frias

Head of UX, N26

Aaron is someone you want to have in your team. I highly recommend him for his creativity, and overall drive to deliver exceptional work.

Alexandra Unter

Digital Marketing Manager, Tiktok

Aaron is a skilled, experienced and very dedicated designer who is always willing to go beyond and do more to deliver the best results. Working on the same projects has been a great pleasure.

Evgeny Stroh

Founder, DALA Media

Aaron's commitment to delivering high-quality designs under pressure, coupled with his collaborative spirit, makes him an invaluable asset to any team.

Julia Strikker

Project Manager, ecolytiq

Aaron supported me in my role as product manager for our apps and web frontends. He designed the screens for these applications and optimized the UX.

Moritz Walther

Product Owner, ecolytiq

Not only did he play an integral part in bringing Nuri to life through all kinds of different designs and mediums, he is always ready to push the boundaries on how to enhance the visual aspects of a brand or product.

Luis Branco

UI/X Consultant

Despite being located in different geographic regions we successfully carried out many projects together. Aaron is an extremely open-minded, detail-oriented and hard worker.

Arianna Damonti

Senior Business Developer, Amazon

Aaron's management and liaison skills were relied on by the entire department to lead the company’s cross functional team.

Jane Collison

Digital Marketing Professional

Aaron is a very talented and proactive professional. He is able to manage all the communication and design workflow in Lomography, using his team of designs and developers.

Caio Antunes

Creative Growth & Strategy

Thanks to Aaron’s inputs, we were able to provide our customers with outstanding UX and could move ahead fast with testing and implementing new features based on his designs.

Henriette Freye

Product Management, ecolytiq

Core Strengths

Product Design

Functional, user-focused solutions that enhance product experience and create a product that your users will love - mobile or native.

Brand & Marketing Design

Compelling visuals that boost brand engagement and drive conversions.

Social + Performance Design

I deliver responsive, user-friendly digital interfaces for seamless online interactions.

Analytics-Driven

My Design process does not end when a deliverable is deployed, always see to a point for further improvements and data-driven results whether product or marketing-based.

Accessible, Diversity Principles

I gather insights to inform design decisions, ensuring user needs and behaviors shape the final product.

Multi-Industry Experience

Wide exposure with Advertising, Fintech, Lifestyle, Greentech & Tech Industries

Brands I've Worked With

My design process

How do I contact you for inquiries or collaborations?

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Aaron
roselo

Multidisciplinary Designer: Product, Marketing and Strategy