Aaron
roselo
Product Designer
I’m Aaron, a Senior product designer with 12+ years of experience in end-to-end UX for global products.
Building high-performance products at the intersection of UX and AI.
Currently employed with ClimatePartner GmbH in Germany; always open for a chat or opportunities!
Product Designer: AI, Marketing and Strategy
Product Designer: AI, Marketing and Strategy
Case Studies
ProTunes One (Product)
AI-powered music licensing platform for creators worldwide. Owned end-to-end product design and strategy as the sole product designer, helping secure €1.5M in seed funding and cutting monthly churn by 60%.


rückla
Self-directed case study: rueckla, a speculative digital banking app for intuitive financial management. Ran the full UX process end to end, research, testing, and a high-fidelity prototype, to demonstrate process depth outside client work.

ecolytiq
Sole senior UX designer for ecolytiq, a sustainability-as-a-service platform used by banking clients including HSBC and Mashreq, reaching 33 million consumers and helping avoid 520,000 tons of CO2e.

ecolytiq Brand Refresh - Design System & Website
Rebuilt ecolytiq's marketing website and brand design system in Webflow, replacing a hardcoded site that slowed down every hotfix and campaign with a platform the team could actually manage.
.jpg)
ProTunes One (Brand)
Brand and marketing asset system for ProTunes One: animated video covers, banner ads, affiliate creative, blog covers, CRM campaigns, and pitch deck design, all built to one visual language.
.jpg)
ecolytiq SDK
Led UX architecture for ecolytiq's SDK, a modular alternative to its white-label product built with Visa, letting banks integrate individual carbon-data components into their own apps with their own design system.

NURI
Design generalist for NURI, a German crypto-banking platform blending fiat and digital assets. Owned the website, performance marketing, CRM, and brand for a user base of over 500,000.

Bitwala
Owned web design, social, email/CRM, and performance ads for Bitwala, a German crypto exchange, keeping a consistent brand across every channel through its transition into Nuri.

Red Pineapple Media (Client Work)
Senior graphic designer producing interactive HTML5 video ads for VW, BMW, Audi, Universal Studios, and major DACH and Latin American retail brands, including a signature 3D interactive video player.

Lomography
A global creative brand and community for analog photography. Directed global digital campaigns and led creative for two record-breaking Kickstarter launches that raised over $1.6M combined.

Red Pineapple Media (Brand)
Brand and product reel for Red Pineapple Media, a digital ad-serving company headquartered in Berlin and Mexico City.

Protunes One (Design System)
Design lead for One, ProTunes One's 50+ component design system. Unified a vibrant marketing brand with a clinical product UI and cut design-to-development handoff time roughly in half.

What colleagues have said










Core Strengths
A.I. Forward Design
Product Design
Brand & Marketing Design
Social + Performance Design
Accessibility, Diversity Principles
Multi-Industry Experience
Blog / Thought Pieces
Hello World: I'm back to blogging!
It's a Hello World post from Aaron Roselo!
Finance Ops Platform MVP: A GenAI Assisted Case Study, From Ideation to Wireframing - Part 1
Sharing (from a Designer's perspective) my experience using newly-acquired GenAI skills to create a FinOps MVP prototype, from Ideation to Wireframing.

Survey Analysis with ChatGPT: Filtering the noise, getting more user insights
I share how I use ChatGPT to cut through survey noise, reduce biases, and quickly turn cancellation feedback into insights. A practical way I’ve been saving time while still uncovering what really drives user churn.
Hello World: I'm back to blogging!
It's a Hello World post from Aaron Roselo!
Brands I've Worked With
Quick Facts
How many years of experience do I have?
Collectively, I have been working in the design space professionally for over 12 years. I've had extensive experience in the Advertising, FinTech, GreenTech and AI spaces. I'm always open to explore other industries that would further my development in the field of Design.
What could I offer to your organization?
Straight out of the box, I consider myself as a design generalist. My core strengths are in product and marketing design, but have a great general overview of multiple design/media forms in the digital space.
What is my level of experience?
I'm proficient in Figma, Adobe Creative Suite, Webflow, A.I. tools (Figma Make, UXPilot, Midjourney, ChatGPT prompts), and other industry-leading design tools.
What industries have I contributed work for?
Currently have over 12 years of experience working with brands, startups, and businesses in a variety of industries - long-term experience with Crypto/Fintech, Greentech and more recently in the AI Music space. Looking forward to my next opportunity!
What is my work/project availability?
I'm currently happily employed, however always open for a chat or any potential fulltime remote/hybrid opportunities in Berlin, Germany. Got any projects or just want to drop a line? Feel free to get in touch!
%20(1).jpg)