Red Pineapple Media (Client Work)

Story

At Red Pineapple Media, I worked as a Senior graphic designer, engaging with a variety of digital formats for high-profile DACH Region, Latin American and international brands such as Universal Studios, automotive giants like VW, BMW, Audi, and prominent German grocery chains like Netto and Kaufland. The role involved crafting visually compelling assets for digital HTML5-based video ads, which often included interactive features. One of the standout products was a scalable/isometric "3D Player" that opened within a browser window, enabling users to interact with key elements while viewing ads or videos, enhancing engagement and user experience.

Role

As a senior graphic designer at Red Pineapple Media, you specialized in designing customized 'skinned' video players across different formats, leveraging the Adobe Suite and Google Web Designer for high-quality, interactive HTML5 experiences. Your work focused on enhancing video aesthetics and interactivity to align with client branding and audience engagement.

Work

I gained valuable experience working with high-profile clients from diverse industries such as automotive, supermarkets, the film industry, fashion, and tech. This exposure allowed me to adapt my design skills to varied brand C.I.'s and audience needs especially between regional differences e.g. DACH markets vs. Latin American markets in terms of design execution.

During my time at Red Pineapple Media, I learned a lot about resourcefulness and versatility with design - often navigating projects where clients mostly offered minimal briefing. This adaptability allowed me to consistently deliver cohesive, high-quality results that aligned with client goals.

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