Aaron
roselo
A seasoned UI/UX designer dedicated to bridging creativity with user-centric design principles, sculpting intuitive digital experiences that resonate with audiences. With a knack for transforming ideas into visually compelling interfaces.
Berlin based,
Globally raised.
I’m Aaron, a Senior fullstack Designer with 12+ years of experience in end-to-end UX for global products as well as performance/marketing design. Business-oriented, blending different subfields of design in product, growth and branding.
My cross-industry background spans digital banking, crypto, sustainability tech, and currently in the AI music space.
Actively seeking new full-time hybrid/remote opportunities
in Germany.
Multidisciplinary Designer: Product, Marketing and Strategy Multidisciplinary Designer: Product, Marketing and Strategy
Case Studies
ProTunes One (Product)
ProTunes One is a digital platform for music licensing and royalty-free tracks, offering streamlined solutions for creators - by creators.
ecolytiq Software Development Kit
Providing a solution that empowers eco-conscious banks with a solution for climate action integration. For banking apps who want more control with their user experience using the ecolytiq ecosystem.
ecolytiq
The ecolytiq product suite elevates banks’ customer experience with a ready-to-use app that transforms the idea of a climate banking offering into a reality, carefully customized to clients’ brand and contextual nuances.
rückla
rückla is a cutting-edge banking app blending futuristic design with innovative financial solutions, tailored to shape the future of personal finance.
Bitwala
Bitwala is a blockchain-based banking platform that offered users the ability to manage both cryptocurrencies and traditional currencies through a single bank account, with integrated crypto trading and wallet services.
NURI
Nuri is a German-based cryptobank that combined traditional banking services with cryptocurrency investment, allowing users to manage both fiat and digital assets in one platform.
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ProTunes One (Brand)
ProTunes One is a digital platform for music licensing and royalty-free tracks, offering streamlined solutions for creators - by creators.
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Red Pineapple Media (Brand)
Red Pineapple Media is a Digital Ad-Serving Industry with headquarters in Berlin and Mexico.
What colleagues have said
Core Strengths
A.I. Forward Design
Product Design
Brand & Marketing Design
Social + Performance Design
Accessibility, Diversity Principles
Multi-Industry Experience
Blog / Thought Pieces
Hello World: I'm back to blogging!
It's a Hello World post from Aaron Roselo!
Finance Ops Platform MVP: A GenAI Assisted Case Study, From Ideation to Wireframing - Part 1
Sharing (from a Designer's perspective) my experience using newly-acquired GenAI skills to create a FinOps MVP prototype, from Ideation to Wireframing.
Survey Analysis with ChatGPT: Filtering the noise, getting more user insights
I share how I use ChatGPT to cut through survey noise, reduce biases, and quickly turn cancellation feedback into insights. A practical way I’ve been saving time while still uncovering what really drives user churn.
Hello World: I'm back to blogging!
It's a Hello World post from Aaron Roselo!
Brands I've Worked With
Quick Facts
How many years of experience do I have?
Collectively, I have been working in the design space professionally for over 12 years. I've had extensive experience in the Advertising, FinTech, GreenTech and AI spaces. I'm always open to explore other industries that would further my development in the field of Design.
What could I offer to your organization?
Straight out of the box, I consider myself as a design generalist. My core strengths are in product and marketing design, but have a great general overview of multiple design/media forms in the digital space.
What is my level of experience?
I'm proficient in Figma, Adobe Creative Suite, Webflow, A.I. tools (Figma Make, UXPilot, Midjourney, ChatGPT prompts), and other industry-leading design tools.
What industries have I contributed work for?
Currently have over 12 years of experience working with brands, startups, and businesses in a variety of industries - long-term experience with Crypto/Fintech, Greentech and more recently in the AI Music space. Looking forward to my next opportunity!
What is my work/project availability?
I'm currently happily employed, however always open for a chat or any potential fulltime remote/hybrid opportunities in Berlin, Germany. Got any projects or just want to drop a line? Feel free to get in touch!