Aaron
roselo
I’m Aaron, a Senior fullstack Designer with 12+ years of experience in end-to-end UX for global products as well as performance/marketing design. Business-oriented, blending different subfields of design in product, growth and branding.
I'm actively seeking new full-time hybrid/remote
opportunities in Germany.
Multidisciplinary Designer
I’m Aaron, a Senior fullstack Designer with 12+ years of experience in end-to-end UX for global products as well as performance/marketing design. Business-oriented, blending different subfields of design in product, growth and branding.
I'm actively seeking new full-time hybrid/remote
opportunities in Germany.
Multidisciplinary Designer: Product, Marketing and Strategy Multidisciplinary Designer: Product, Marketing and Strategy
Case Studies
ProTunes One (Product)
An AI-powered music licensing platform for global creators. Led end-to-end product design and strategy, helping secure €1.5M in seed funding and reducing user churn by 60%.
rückla
A speculative digital banking app focused on intuitive financial management. Developed the full UX framework with user research and high-fidelity prototype.
ecolytiq
A sustainability-as-a-service provider for global banking institutions. Designed customized whitelabel UX flows for Tier-1 Fintech clients including HSBC and Visa, reaching over 50 million users.
ecolytiq Brand Refresh - Design System & Website
Branding and website initiatives for ecolytiq, a German "Sustainability-as-a-Service" fintech company that provides banks and financial institutions with tools to help their customers understand and reduce their personal environmental impact.
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ProTunes One (Brand)
ProTunes One is a digital platform for music licensing and royalty-free tracks, offering streamlined solutions for creators - by creators.
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ecolytiq SDK
A client development focused toolkit for integrating climate action into existing banking apps. Led the UX architecture for the modular SDK, resulting in three successful high-profile client implementations.
NURI
A pioneering German crypto-banking platform blending fiat and digital assets. Owned UI/UX for the corporate web presence and growth channels, supporting a registered user base of over 500,000.
Bitwala
Design for high-traffic growth channels and acquisition funnels for a Crypto exchange platform, supporting the platform’s transition to Nuri.
Red Pineapple Media (Client Work)
Various client work under Red Pineapple Media, with digital display ads for Fortune 500 and large-scale German companies
Lomography
A global creative brand and community dedicated to analog photography. Directed global digital campaigns and managed three record-breaking Kickstarter projects that generated over $4M in pledges.
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Red Pineapple Media (Brand)
Red Pineapple Media is a Digital Ad-Serving Industry with headquarters in Berlin and Mexico.
What colleagues have said
Core Strengths
A.I. Forward Design
Product Design
Brand & Marketing Design
Social + Performance Design
Accessibility, Diversity Principles
Multi-Industry Experience
Blog / Thought Pieces
Hello World: I'm back to blogging!
It's a Hello World post from Aaron Roselo!
Finance Ops Platform MVP: A GenAI Assisted Case Study, From Ideation to Wireframing - Part 1
Sharing (from a Designer's perspective) my experience using newly-acquired GenAI skills to create a FinOps MVP prototype, from Ideation to Wireframing.
Survey Analysis with ChatGPT: Filtering the noise, getting more user insights
I share how I use ChatGPT to cut through survey noise, reduce biases, and quickly turn cancellation feedback into insights. A practical way I’ve been saving time while still uncovering what really drives user churn.
Hello World: I'm back to blogging!
It's a Hello World post from Aaron Roselo!
Brands I've Worked With
Quick Facts
How many years of experience do I have?
Collectively, I have been working in the design space professionally for over 12 years. I've had extensive experience in the Advertising, FinTech, GreenTech and AI spaces. I'm always open to explore other industries that would further my development in the field of Design.
What could I offer to your organization?
Straight out of the box, I consider myself as a design generalist. My core strengths are in product and marketing design, but have a great general overview of multiple design/media forms in the digital space.
What is my level of experience?
I'm proficient in Figma, Adobe Creative Suite, Webflow, A.I. tools (Figma Make, UXPilot, Midjourney, ChatGPT prompts), and other industry-leading design tools.
What industries have I contributed work for?
Currently have over 12 years of experience working with brands, startups, and businesses in a variety of industries - long-term experience with Crypto/Fintech, Greentech and more recently in the AI Music space. Looking forward to my next opportunity!
What is my work/project availability?
I'm currently happily employed, however always open for a chat or any potential fulltime remote/hybrid opportunities in Berlin, Germany. Got any projects or just want to drop a line? Feel free to get in touch!